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            KNIEVEL CUSTOM CYCLES LLC
            LAUNCHES NEW MEAN, GREEN CUSTOM MACHINES



GREENVILLE, PA - June 28, 2010 - Knievel Custom Cycles LLC today announced that its custom motorcycles have received the European Communities Whole Vehicle Type Approval as well as the Asian Approval from Korea. To secure these certifications, Knievel Cycles had to meet or exceed European Union 03 emission standards, greatly reducing greenhouse gas emissions.

The first two bikes with European Community Whole Vehicle Type Approval certification are the Evel One Springer Bobber and Evel Commemorative Bobber. A third bike is pending certification expected in October 2010. All of the certified Knievel Motorcycles deliver over 70 horsepower from an 80 cubic inch engine, which is tremendous power to be experienced in the comfort of an ultimately smooth ride.

"Since launching Knievel Motorcycle Manufacturing, our mission has been to make custom motorcycles that are truly worthy of the Knievel name," said Greg Zappala, chairman and president of Knievel Cycles. "While offering EU-03 emission certification, we have been successful in inverting horsepower to engine size ratio with only minor production modifications delivering a clean-burning, high-performance output. This collegiate effort along with European distribution has been a large focus of the Company's planning and development efforts for a period of time. After successful completion of EU-03 certification, we began investigating new market opportunities and with this announcement I am very excited indeed to have the opportunity to work with distinguished Colleges and Universities throughout the United States promoting our product, added Zappala."

EU-03 regulations, the most stringent in the world today, limit three harmful by-products of internal combustion motors: hydrocarbons (HC), nitrogen oxides (NOX) and carbon monoxide (CO).

The permitted emission levels are:
  • CO 2.0 g/km which is 6 times lower than the 2009 U.S. standard
  • HC 0.3 g/km which is 3 times lower than the 2009 U.S. standard
  • NOX 0.15 g/km which is 3 times lower than the 2009 U.S. standard

"EU-03 certification is a real bonus for motorcycle enthusiasts looking to design or purchase a high-performance custom motorcycle taking into consideration that many U.S. states, all European countries and many Asian countries are enforcing tougher emission standards," added Zappala. "You can register and ride these bikes without any problems just about anywhere in the world."

Knievel Custom Cycles are manufactured entirely in the U.S. in accordance with Evel Knievel's beliefs. "The philosophy of Evel Knievel was that there is no better country in the world than the United States. We combine the best in American technology and American manufacturing to build a production custom motorcycle unlike any other," Zappala continued. "The company is committed to growing a true American brand built on the legacy of an American icon and the original daredevil, Evel Knievel, starting with top quality custom-built motorcycles."

Knievel Cycles produces custom motorcycles by building off-of-market technology and enhancing existing state of the art drive-trains. Knievel Cycles develops its base production units using 80 cubic inch Evo engines and then enhances the output through high-end fuel injection systems. This combination delivers better horsepower, more efficient fuel burn, lower emissions and better performance throughout the entire throttle range. Modern technology is mated to a consistent reliable workhorse engine. This also brings the benefit of having warranty service performed at any Harley Davidson certified shop without having to support a national dealer network.

In addition to its world-class custom motorcycles, Knievel Cycles also produces top quality riding apparel under the Legends Riding Gear™ brand. The full product line includes men's and women's apparel as well as saddle bags, tools and accessories.

Zappala finishes, "Although emission standards are a requirement that we're thrilled to address, motorcycle enthusiasts are most interested in creating a mean custom machine that allows them to satisfy something primeval within them. Our goal is to create the best custom motorcycle for demanding riders who have serious expectations of their bikes."

For further information on the EU-03 regulations, see Amended Directive 202/24/EC of the European Parliament and of the Council:
http://eur-lex.europa.eu/en/index.htm

About Knievel Custom Cycles LLC
Knievel Custom Cycles LLC was originally founded by the legendary daredevil Kaptain Robbie Knievel, investment banker Gregory Zappala and automotive specialists Bart and Bill McConley. In 2007, the original American daredevil, the late Evel Knievel, came on board and became directly involved in the company. Knievel Cycles set out to create and produce a line of motorcycles that are fully factory-customized with standardized production quality, consistency and reliability. To achieve this reliability, the company decided that the product had to be produced in the U.S. In January 2008, operations were moved from New Jersey to Greenville, PA, located about 60 miles north of Pittsburgh. The motorcycles are highly customized and are considered a "production custom." In addition to custom motorcycles, Knievel Cycles offers high-quality riding gear under the Legends Riding Gear™ brand, including men's and women's apparel, jackets, gloves and more. For additional information, visit http://knievelcycles.com/.
 
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